15 ways to advertise your site

1 seo and keyword targeting

the first thing one does today when looking for a solution to a problem or question is to go to google and start searching. isn't it a few times we say to someone google it or what is it? google it. of course, most of us are not so detailed as to search the entire first page of search results and usually click on the top three of the results. if, of course, we do not immediately find what we are looking for in the top three google results, then we resort to the next search results and maybe sometimes we run out of the first page and go to the second. this is not so good for your website in general, if it comes out in the first place of google, but has very high abandonment rates, in english this term is called dwell time, because so we will gradually lose the lead due to a negative experience of use ( user experience). so we have to take care of two basic things: to immediately find what the visitor is looking for when he enters our website from the search engines and in general from any site have created top-notch and useful content your content should serve 100% of the information and search needs of the average user and of course should lead them to a large percentage to click on the call to action you have. this could be to buy something from you, list it in your emails, fill out the contact form, or pick up the phone. whatever call to action you have - sorry for the english terminology, call to action means the suggestion for action, or what you want someone to do on your site once they enter your site - it should be so much the text but also your website quite simple and attractive with a clear proposal for the end user. each of your landing pages or articles should target a single keyword or keyword phrase. for example, this article focuses on the search term: how to advertise your site. how to advertise your site is a keyword phrase that has quite a bit of competition and that i had not previously used as a keyword in any of the articles or pages of this site. in parallel, with each article or page we can use variations of the keyword. we never create more than one landing page for each keyword so as not to cannibalize our website in search engines. seo in general is considered the most profitable way of all the following and many times the return on initial investment (roi) can be very high and reach up to 1000%!

3 create a youtube channel

youtube is the second largest search engine in the world after google. what you can do now is harness the power of youtube to spread your company, your product or your services. youtube videos appear in google search results, are embedded in your website or other sites, and can also be displayed in youtube search results or the youtube homepage based on your subscriber preferences, suggested videos, and third-party sites that will suggest them. be sure to include links to your website in the description of your video. it is very useful to write a small text in the description, to use tags and correct titles in terms of seo. you can see more in the article youtube seo how to get your video out first because youtube also has your seo, its secrets that you need to know to get to the top. even if your video does not go viral, you will still be able to make your website known to dozens of people around the world and surely someone will recognize you or your videos. the most important thing about youtube videos is not so much their production or appearance, but the content.

4 email marketing

email marketing or email marketing is a proven and reliable tool for communicating with your customers, finding new customers and retaining old ones. a relevant research from the authoritative website campaign monitor, showed that with every euro we spend on email marketing it brings us back another 44! thus making email marketing the most effective advertising tool for your website. you will need an email service such as aweber, mailerlite or another, and then design some subscription forms for your list. it would be good to start with just a list so that you do not have too much workload afterwards. email marketing can attract previous visitors to your site by posting new content or promotions and you should definitely consider this on any new or old site.

5 blogging

blogging is the most time consuming way to become known and promote your ideas and services on the world wide web. but believe me it is absolutely necessary when we want to rise to the top of search engines and google because search engines are text-centric, rely heavily on texts and articles. if you do not already have a blog on your website, then it's time to add one and start blogging right away. some basic blogging tips are: consequently, write at least one article a week for a start and then you can go to one article a month to keep your audience and your momentum. before you write anything, do some research on your market and your topic. see what your competitors are writing and what has been written in general on the topic you have chosen. then take the time to write an article from 1200 to 2500 words that will leave time!

6 guest blogging

guest blogging is alive and well and is one of the best ways to promote your website to third party blogs that have a larger audience than yours. look for blogs or blogs that accept related articles. take a look at their posts, their content, take a look at their submission instructions and then try to contact the admins to arrange for your article to be submitted. make sure it is separate, unique and detailed to serve a dual purpose. be able to bring people to the website that will be published and make these people click on a link to visit your website.

7 facebook ads & instagram ads

the most effective advertising reaches people where they are most often. and for millions of people around the world, facebook is the place to find them every day. although i do not use facebook advertising anymore because in my case it did not work, but in other cases it might have had a positive effect. you can start with a low budget and you should definitely use original images and attractive enough to get the best possible result.

8 facebook pages and groups

before the big change of facebook algorithm, either publishing articles or sharing links on facebook pages and groups had a very high click-through rate and site visits. and today it still has for certain groups that are very active, although the average organic coverage has dropped to 1%! offers and discounts or discount codes work best on facebook, while if the story you post is good it may get a lot of likes, shares and tags!

9 instagram stories

instagram stories are constantly popping up over real-time user streams. create instagram stories to attract new people to your site and make your brand known. the downside to instagram is that you can not put your link in every story, except in your profile. however, it has a great impact on young audiences at the moment.

10 pinterest

pinterest is a special social media that also appears in search results, but it also has its own search engine. too many sites owe a large percentage of their traffic to pinterest due to object. websites that have the theme of holidays, arts, clothes, art objects, products are very popular on pinterest.

11 linkedin

linkedin is the facebook of companies and has a very good performance in terms of business and industrial markets. if you are targeting b2b shopping, then you can use it by sharing your articles from your blog, your posts and your services. at the same time, you can connect directly with your potential customers by making friends.

12 google my business

google my business or gmb is the map of local businesses that appears above google search results. it usually contains professionals and companies that operate locally, such as lawyers, accountants, delivery, etc. you will need to open a google my business listing that is completely free and you will need to enter your business details. beware of nap. nap is the acronym for the initials name, address, phone which in greek means business name (brand name), address and telephone. your nap should be the same on both your website and gmb. you should make sure to collect reviews from your customers and write one article a month within the gmb.

13 micro influencers

micro influencers or influencers in general are people who have their own audience on social media, they are their little celebrities like eftychis bletsas for travel and many others in various market niches. i myself am an influencer in seo or seo influencer otherwise. you can find dozens of such influencers on youtube and promote your business or products for a small fee. aliexpress alone has hired 100,000 influencers to promote their online store, won't you get at least 10 for starters?

14 informative blog

news blogs or news blogs have a very large audience and impact, however their contribution is instantaneous because the news feed will overlap your article. contact some of them in the ad or editorial department and ask how much a paid article has on them. get some prices and then decide which one to put an article on. don't forget to get their google analytics analytics to make an estimate of what publicity and traffic you will receive.

15 press releases

press releases or press releases are a good and economical opportunity to gain some backlinks to websites with great domain authority at a very low cost. the press release service i usually prefer is ein presswire and it is very economical. of course you can use many other competing press release services that send your text to dozens of media and online newspapers around the world.